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Behavior Change Marketing (Alabama-Mississippi)

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Topic(s):

Science Communication , Stakeholder Engagement

Priority Issue(s):

Community Resilience

Host Partner(s):

Grand Bay Reserve , Weeks Bay Reserve

Location:

 NOAA Disaster Response Center, 7344 Zeigler Blvd., Mobile, AL 36608

Date/Time:

calendar icon1/26/2017

Price:

$0.00

Max Applicants:

40

Presentation from the workshop can be downloaded here. FEP Training_Mobile.pdf

WHEN: Thursday, January 26, 2017 from 9:00am to 3:00pm.
Lunch will be provided.
To register, click on "REGISTER ONLINE" in the top right corner of this page. 

SalterMitchell will lead this workshop. SalterMitchell is a marketing and communication agency focused on change -- behavior change, culture change and changing public opinion.

Participants will be introduced to the concept and application of behavior change outreach in a way that will shift how they think about and conduct educational outreach efforts going forward, and will leave them feeling more confident about putting this practice into action. The workshop will cover key steps to creating a successful behavior change effort -- from determining one's target behavior and audiences, to conducting research, to developing a plan with creative components purposefully designed to influence behavior. Each participant will be given their own behavior change toolkit.

During the workshop, participants will create the beginnings of a behavior change marketing campaign. We suggest they come prepared with a topic or project they want to work on. We also recommend participants attend in groups of two or more people who are working on the same issue or for the same organization so they can continue to work together after the workshop is over.

Agenda:
  9:00 Registration
  9:30 Introduction to Behavior Change Marketing
10:30 Break
10:45 Defining the Problem
11:45 Lunch
12:30 Choosing Target Actors and Actions
  1:30 Break
  1:45 Putting Behavioral Determinants to Work
  2:45 Summary/Wrap-Up
  3:00 End of training

For questions, please contact Jacqueline Rose at gulfcoastaltraining@gmail.com or 251-929-8466 or Michael Shelton at michael.shelton@dcnr.alabama.gov or 251-928-9792.