Behavior Change Workshop: Aug 31, 2015, Sarasota, FL

Topic(s): Science Communication
Priority Issue(s): Community Resilience
Host Partner(s): Rookery Bay Reserve
Location:  Sarasota County UF/IFAS Extension
Date/Time: calendar icon8/31/2015
Price: $20.00
Max Applicants: 80

Speaker presentations for this workshop can be found at: CHNEP Behavior Change Overview_v1f

Download a workshop agenda here: CHNEP Behavior Change Workshop Agenda

In partnership with the Charlotte Harbor National Estuary Program (CHNEP), we invite you to a Behavior Change Workshop.

WHEN:    Monday, August 31, 2015 9:00am to 4:15pm.
WHERE:  Sarasota County UF/IFAS Extension

Salter>Mitchell will lead this workshop. Salter>Mitchell is a marketing and communication agency focused on change — behavior change, culture change and changing public opinion.

Participants will be introduced to the concept and application of behavior change outreach in a way that will shift how they think about and conduct educational outreach efforts going forward, and will leave them feeling more confident about putting this practice into action. The workshop will cover key steps to creating a successful behavior change effort — from determining one’s target behavior and audiences, to conducting research, to developing a plan with creative components purposefully designed to influence behavior. Each participants will be given their own behavior change toolkit.

We invite everyone with an interest in driving actions that protect the natural environment of southwest Florida to join us. Please invite others you think may have an interest in participating.

There is a registration fee of $20 with refreshments and lunch provided. Please register by noon on Monday, August 24 by completing the registration form on You may register after this date but please understand the food order will have already been placed. (We don’t recommend you leave for lunch and a refrigerator won’t be available if you bring your own.)

9:00 Registration
9:30 Introduction to Behavior Change
11:00 Letting Research Guide You
12:00 Lunch
1:00 Developing Your Outreach Plan
2:00 Break
2:15 Ensuring Your Creative Serves Your Goal
4:00 Summary Wrap-Up
4:15 End of training

Directions: The training will be held at the Sarasota County UF/IFAS Extension (6700 Clark Rd, Sarasota, 941/861-9900) located east of I-75 on Clark Road at Twin Lakes Park. After entering the park, take the second right-hand turn and parking will be on the right. The Extension office is situated northeast of the parking areas. The conference room is adjacent to the office lobby, on the right as you enter. The main line for this complex is 941/861-9900.

Sponsors: This training is made possible because of the generosity of CHNEP, Gulf of Mexico Coastal Training Program, International Ocean Institute-USA, Sarasota County UF/IFAS Extension, Janet and Bruce Bunch, GE Foundation and the Friends of Charlotte Harbor Estuary, Inc. Any donation above the registration fee will be appreciated. Any who donate $100 or more will be acknowledged as a sponsor.

For questions, please contact Maran Hilgendorf, CHNEP Communications Manager, at or 941-575-3374.

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